Sunday, Mar 22, 2026 12:15 [IST]
Last Update: Sunday, Mar 22, 2026 06:38 [IST]
GANGTOK, (IPR):
The third day of the Sikkim International Film Festival concluded with a
session on “Building Talents and Markets from Northeast India” by Rajeev
Masand, COO of Dharma Cornerstone Artists Agency,a prominent Indian talent
management firm, at Chintan Bhawan today.
The session was moderated by Creative Eco Forum
founder Supriya Suri.
During the session, Masand reflected on his
journey as a film critic and shared his experience of closely observing the
evolution of Indian cinema over the years. Drawing from his professional
journey, he offered valuable insights into the changing dynamics of the film
industry and the growing importance of identifying and nurturing fresh talent.
He highlighted the need for proper points of
contact and support systems for upcoming artists, stating that young talents
require access to the right platforms, guidance and professional networks in
order to grow in the industry. In this regard, he also spoke on the important
role played by casting directors and talent agencies in connecting emerging
artists with opportunities and helping them navigate the professional landscape
of cinema.
Masand further elaborated on the significance of
authenticity in filmmaking and discussed the balance between star value and
meaningful storytelling. He also stressed the vital contribution of writers and
directors, noting that strong scripts and creative vision remain central to the
success of any film.
Emphasising the need for greater variety in
storytelling, he encouraged filmmakers to explore diverse themes and narratives
that reflect the realities and experiences of different regions and
communities.
Masand also highlighted the importance of
discovering personal and rooted stories from different parts of India, stating
that such narratives have the power to enrich Indian cinema and connect with
audiences across boundaries.
The session proved to be insightful and engaging,
and witnessed active participation from delegates, aspiring filmmakers,
students and cinema enthusiasts attending the festival.
Masand later walked the red carpet at West Point
Mall, where the films are being screened. Addressing reporters, he commended
the festival’s curation and noted the increasing audience appetite for
content-driven films. He remarked that platforms such as SIFF play a crucial
role in bridging filmmakers and audiences seeking substantive storytelling.
Malayalam film actress Bhavana Menon, whose film “Anomie”
also was screened at the festival, underlined the importance of film festivals
like SIFF in promoting meaningful cinema and providing space for diverse
narratives.
