Sunday, Dec 22, 2024 15:00 [IST]
Last Update: Sunday, Dec 22, 2024 09:31 [IST]
The 8th Bengal Travel Mart (BTM), held in Siliguri, brought
together leading players in the tourism industry, offering a valuable platform
to explore and promote lesser-known destinations. Organized by the Eastern
Himalaya Travel and Tour Operators Association (EHTTOA), the event focused on
enhancing tourism opportunities in North Bengal and the Eastern Himalayas.
Among the participants, Yangang—a tranquil town in South Sikkim—made a lasting
impression with its potential as an emerging tourist destination.
On the second day of the event, Yangang had a
unique opportunity to present itself as a promising destination through a
carefully curated video presentation. The presentation highlighted the town’s
scenic beauty, adventure prospects, and rich cultural heritage, capturing the
audience's attention. The unveiling ceremony of “Destination Yangang” was
graced by Shri. Prakash Chettri, Secretary of the Tourism Department, whose
presence underscored the significance of this initiative. The presentation
received enthusiastic applause, signaling Yangang’s bright future in the
tourism sector.
Why Yangang’s Participation Matters
The Bengal Travel Mart is not just an event but
a platform where destinations are showcased to a network of travel agents, tour
operators, and investors. For Yangang, participating in such an event was an
important milestone in gaining visibility. This small town, with its unspoiled
landscapes and growing focus on adventure tourism, is poised to attract
attention as a standout destination in the region.
The event also provided Yangang with an
opportunity to create valuable connections with industry stakeholders, ensuring
a stronger foothold in the competitive tourism market.
What Makes Yangang Unique
Yangang is known for its tranquil surroundings
and breathtaking landscapes. However, what sets it apart is the ongoing
transformation driven by visionary tourism projects.
The recently inaugurated Bhalaydhunga Dhapper
Ropeway has already become a key attraction, offering visitors a thrilling journey
to the Bhalaydhunga viewpoint. The ride not only provides panoramic views of
the region but also makes the otherwise challenging trek accessible to a wider
audience.
Adding to the excitement, the upcoming
Bhalaydhunga Skywalk Project promises an unforgettable experience of walking
above the clouds while taking in stunning vistas of the mountains and valleys.
Once completed, the skywalk is expected to elevate Yangang’s status as a global
tourism hub, drawing adventure seekers and nature enthusiasts alike.
Youth at the Forefront
The youth of Yangang played an active role in
the town’s participation at BTM. Their enthusiasm and efforts in representing
their hometown demonstrate how local communities can contribute to tourism
development. By showcasing Yangang’s attractions and potential, these young
ambassadors are helping ensure that tourism benefits the local economy while
creating a sense of pride among residents.
A Sustainable Path Forward
As Yangang attracts more attention, there is a
growing need to ensure that tourism develops in a sustainable manner.
Protecting the natural environment and preserving local traditions should
remain at the core of any future plans. Collaborative efforts between the
government, local stakeholders, and private players will be essential in
striking a balance between growth and conservation.
The Road Ahead
Yangang’s participation in the Bengal Travel
Mart was a step in the right direction. With its natural beauty, cultural
richness, and ambitious projects, the town has the potential to become a
sought-after destination for travelers looking for offbeat and serene
experiences. However, unlocking its full potential will require careful
planning, consistent efforts, and a focus on sustainability.
The recognition Yangang received at BTM shows
that even small towns can make a big impact when given the right platform.
Events like these not only highlight hidden gems but also encourage local
communities to take ownership of their tourism journey, ensuring that progress
benefits everyone involved.